You should put your digital marketing efforts on a platform where you can reach your audience most efficiently. Considering its dominance in search, Google is a great place to start when trying to engage new clients.

Fortunately, you can reach your target audience on Google without waiting for them to find your website by chance.

According to the research, the Google Display Network reaches more than 90% of the global Internet population.

With Google Ads, a constantly evolving advertising platform, you can access various tools to connect with the right people at the right moment.

Furthermore, you can make sure your message reaches the individuals who are most likely to convert by carefully utilizing tools like keyword targeting and audience interests, which will maximize your return on investment.

In this blog, we will talk about the most recent updates to Google Ads and how they will affect ad campaigns in 2024.

So, let’s get started!

Google Ads Updates: What’s New in 2024

Here are the top Google Ads updates you need to know about in 2024:

1. Upgrades to Google Ads

Google no longer supports creating or editing expanded text ads. You can only create or edit responsive search ads in standard search campaigns. You can still view performance reports for your old expanded text ads and pause, resume, or delete them as needed.

2. Updates to Smart Shopping & Local Campaigns

Google has upgraded Smart Shopping and Local Campaigns to Performance Max campaigns. This upgrade will help you reach the right audience at the best time across Google’s various ad spaces, including YouTube, Search text, and Discover.

3. Introducing YouTube Audio Ads

YouTube now offers audio ads to help advertisers engage listeners better. These ads are available worldwide and can be accessed through Google Ads, Display, and Video 360. They’re primarily geared towards users who listen to content on Google Nest smart speakers.

4. AI-assisted Ad Creation

Artificial Intelligence (AI) is changing the way search ads are created. Google Ads has introduced two AI-driven features to help keep up with changing customer behaviours: “automatically created assets” and “conversational experience.”

The automatically created assets feature analyzes your existing ads and website content to generate new headlines and descriptions.

Additionally, this not only saves you time by creating variations automatically but also helps strengthen your ads by suggesting effective elements. You can review these suggestions and decide whether to use, edit, or discard them.

5. Performance Max

Vehicle ads have moved to the Performance Max format. This change means if you were using vehicle ads in Smart Shopping campaigns, they would automatically switch to Performance Max.

It helps automotive advertisers reach more potential buyers throughout their shopping journey. However, you can no longer create new vehicle ad campaigns through Smart Shopping campaigns.

6. AI Image Generation

Google’s new AI tool for creating ads is a game-changer for anyone who finds it challenging to develop creative ideas. This tool offers eye-catching images that grab attention and help you meet your ad goals by using data about what works, your campaign targets, and trends in user behaviour.

However, depending too much on AI for your images might make your ads look too generic, like stock photos that don’t really fit your brand or stand out from the crowd.

Remember, the unique touch of a human designer can make a big difference in your campaign’s success. While AI can recommend images, it can’t replace the creativity and personalized impact of custom graphics.

7. New Google Ads User Interface

Google Ads has a fresh new look that aims to make things easier for users. The updated interface brings together data and tools in one spot, making it simpler and faster to manage campaigns.

However, this new setup can be a bit confusing at first and comes with a learning curve. The modern design is meant to make navigation smoother by bringing everything together, but you’ll need to spend some time getting used to where things are now.

The reporting features have also been integrated into the “Campaigns” tab with a new dashboard that resembles the one in GA4. If you’re having trouble, you can switch back to the old interface for now.

8. Google Ads Changes for Nonprofits

The recent changes in Google Ads also affect the Google Ad Grants program, especially how ads are created and managed. While AI can speed up the ad creation process, it’s vital for nonprofits to keep a close watch on their Google Ads accounts to make sure their ads stay true to their mission and effectively reach their goals.

Moreover, AI’s role in nonprofit ad campaigns is two-sided. It can speed up ad creation and ensure strong and clear messages, but keeping your organization’s unique voice and message is crucial.

Using AI tools needs to be balanced with human insights to maintain authenticity and connect with your audience.

Further, nonprofits can expand their reach with Google’s Performance Max, which pushes ads across different platforms. However, this tool might not always produce the most effective messages or target audiences precisely.

Understanding and managing this automated approach is important to protect your story and truly engage with your audience.

9. Nonprofit Verification Process Changes

The process for verifying nonprofits for Google Ad Grants has changed. It now includes working with Percent, a company that helps streamline donations and verifies eligibility. Make sure you have your nonprofit EIN, a physical address, and contact information ready.

Also, keep a brief summary of your mission handy. Watch your email for further instructions after you start the application on the Google for Nonprofits sign-up page.

Remember, Google has stopped working with TechSoup for this program. For verification, nonprofits may need to consider different strategies depending on their new partnership choices.

10. The Role of Human Oversight

Even with more automation in Google Ads, the need for human involvement is more critical than ever. While AI can help with personalization, real connections are made by people. The story of your organization, its mission, and its relationship with supporters are what make you stand out.

AI can help share your message faster online, but your unique voice and narrative are what inspire trust and engagement.

Final Words

Google Ads continues to evolve, and the most recent changes have made it simpler to make successful ad campaigns appear higher on search engine results pages.

Knowing when a Google Ads update is rolling out and why it is being implemented is essential to understanding every update.

It’s beneficial to have an ear to the ground and stay one step ahead of your competition by being the first to adapt to modifications.

If you want to increase traffic and conversions to provide ROI, go for Digi Flare Marketing’s

Google Ads services.

Let Digi Flare Marketing help you target the right customers and increase your sales.

PPC Search, PMAX, Local Ads, Shopping Ads, and Retargeting are just a few of the tactics we use in our comprehensive campaigns to guarantee varied exposure and optimize reach.

Contact us now to start seeing real results today.

FAQs

What is the new update in Google Ads 2024?

The Google Ads updates for 2024 strongly emphasize automation and artificial intelligence developments. Notable enhancements include increased automation and smart bidding usage, more visually engaging search results, and predictive analytics for proactive campaign management.

Has Google Ads changed?

Yes, Google Ads has made several updates to improve performance and flexibility for advertisers. These include enhanced integration of automated assets, campaign-level assets for more accessible updates during promotions, and modifications to handling headlines and descriptions in responsive search ads.

Are Google Ads worth it in 2024?

Google Ads is a valuable tool for marketers looking for efficient and successful campaign management and targeting. It mainly focuses on AI integration, automation, and more advanced ad formats.

What is the new Google policy in 2024?

Google’s policy updates for 2024 include new limitations on personalized ads, especially concerning customer financial products, to enhance user privacy and data protection.

What is the latest update for SEO in 2024?

Compared to Google Ads, the critical SEO updates are not as thoroughly explained. To enhance user experience and relevancy, Google often modifies its algorithms, frequently focusing on content quality, mobile friendliness, and site performance.

What is the Google algorithm for SEO?

Google’s SEO algorithm consists of several complex factors that work together to rank websites according to technical SEO, user interaction, relevancy, and content quality. User experience and content quality are frequently emphasized in the updates and regulations that control how search results are shown to users.